AHP

Tourism Promotion and Destination Choice in Croatia: A Multicriteria Analysis Using PCA and AHP

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Croatia’s tourism market is highly exposed to digital platforms and peer-to-peer information flows, yet evidence on how Croatian users differentiate between promotional formats (digital channels, agency websites, traditional media and word-of-mouth) remains fragmented and rarely translated into actionable priorities. This study aims to identify the underlying dimensions of perceived promotional influence and to prioritize promotional … Pročitaj više

Process Optimization in the Selection of Efficient Energy Resources: An Economic Approach to Multi-Criteria Decision Making

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This study applies a multi-criteria decision-making (MCDM) framework based on the Analytic Hierarchy Process (AHP) to evaluate and prioritize renewable energy sources in the context of sustainable energy transition. By integrating economic, environmental, technological, and social criteria, the model ensures a balanced assessment that aligns with the principles of energy security and sustainable development. The … Pročitaj više

An Assessment of the Impact of the COVID-19 Pandemic on Consumer Behavior Using the Analytic Hierarchy Process Model

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Consumer behavior is dynamic and can shift rapidly due to various factors. The COVID-19 pandemic introduced unprecedented market disruptions, prompting unique consumer reactions. Our foundational study dissected factors affecting consumer habits, laying the groundwork for a focused analysis of how individual consumption was impacted during the pandemic. Significantly, psychological influences emerged as a key determinant … Pročitaj više