An Assessment of the Impact of the COVID-19 Pandemic on Consumer Behavior Using the Analytic Hierarchy Process Model
Consumer behavior is dynamic and can shift rapidly due to various factors. The COVID-19 pandemic introduced unprecedented market disruptions, prompting unique consumer reactions. Our foundational study dissected factors affecting consumer habits, laying the groundwork for a focused analysis of how individual consumption was impacted during the pandemic. Significantly, psychological influences emerged as a key determinant … Pročitaj više